The Story Behind Lime and Matcha: How We Created Our Newest Fragrance
- by Lucie Clark
At neat., we’re dedicated to crafting products that don’t just clean your home but elevate your environment whilst blending functionality with sustainability. Our latest fragrance, Lime and Matcha, embodies this philosophy.
This energising blend of vibrant citrus notes with creamy musk and sandalwood has been carefully developed to refresh and rejuvenate your space, creating an uplifting scent that lasts. But what inspired this unique combination, and how did we ensure it aligns with our eco-friendly ethos? In this blog, we take you behind the scenes of the creation process, featuring insights from our co-founder and product development team lead, Ryan McSorley, to explore the benefits of this exciting new fragrance, available in our refillable, Anti-Bac Multi-Surface Cleaner and Foaming Washing-Up Spray.
The Inspiration Behind Lime and Matcha
The idea for Lime and Matcha was born out of a desire to create a fragrance that balances energy and tranquility—qualities that are essential for a harmonious home. We wanted to craft a scent that not only refreshes your space but also soothes the senses, making it perfect for any time of day.
Ryan McSorley, neat.’s co-founder shared the inspiration behind this dynamic blend. "We looked to trends in fine fragrance, food and lifestyle products to inspire our latest concept. Our goal was to create a new icon for dish and surface care. One which feels appropriate for the products and their functions but elevates the experience beyond the cliché citrusy fragrances found in many products. We were looking for a combination that could bring both vibrancy and calm to a room. Lime, with its zesty, energizing profile, felt like the perfect starting point to infuse a lively atmosphere. Matcha, known for its grounding and calming properties, provided the perfect counterbalance. But we didn’t stop there. We wanted to create a scent that was layered and long-lasting, so we introduced creamy musk and warm sandalwood to give it depth and staying power."
The resulting fragrance is a complex, multi-dimensional experience. Lime and Matcha begins with bright, citrusy top notes that invigorate and awaken the senses. As the fragrance settles, it reveals a heart of fresh herbs like mint, lavender, and rosemary, which add a refreshing, aromatic quality. Finally, the base notes of musk, cedarwood, and sandalwood provide a warm, grounding finish, ensuring the scent lingers.
The Development Process: Crafting the Perfect Blend
Creating a fragrance as rich and layered as Lime and Matcha required a meticulous and thoughtful development process. Ryan and his team were determined to craft a blend that not only smelled amazing but also upheld neat.’s standards of sustainability and quality.
"Our products are vegan, cruelty-free, plant based and made from biodegradable ingredients. Lime, lemon, and orange provided the vibrant citrus top notes, while green tea added a subtle, refreshing edge. For the heart notes, we chose mint, lavender, and rosemary to introduce a herbal freshness that’s both calming and invigorating. Finally, we anchored the fragrance with base notes of musk, cedarwood, and sandalwood to create a warm, long-lasting finish.,” explained Ryan.
The process wasn’t without its challenges. Balancing the bold, citrusy top notes with the subtle, earthy qualities of matcha and the warm depth of musk and sandalwood required careful calibration. "It took several iterations to get the blend just right," Ryan shared. "Lime’s sharpness had to be tempered to allow the other notes to shine through. The addition of creamy musk and sandalwood helped to soften the citrus, creating a harmonious and balanced fragrance."
The result is a fragrance that is both vibrant and soothing, designed to uplift your space and your mood.
Eco-Friendly and Sustainable: Staying True to Our Values
At neat., our commitment to sustainability is at the heart of everything we do. The Lime and Matcha fragrance is no exception, reflecting our dedication to creating products that are as kind to the planet as they are to your home. This fragrance will be available in our refillable Anti-Bac Multi-Surface Cleaner and Foaming Washing-Up Spray, ensuring that your home can stay fresh and clean without compromising on environmental impact.
neat.’s Lime and Matcha refills are designed to reduce waste and promote a circular economy. The bottles are made from glass, aluminium and packaged in FCS certified board are widely recyclable. Our formulations are plant-based, free from harsh chemicals, and safe for both your home and the environment.
Ryan emphasised the importance of this sustainable approach: "We believe that creating a product that enhances your home should never come at the expense of the environment. Lime and Matcha embodies this philosophy, offering a fragrance that is not only beautiful but also responsible."
The Benefits of Lime and Matcha
The bright citrus notes of lime, lemon, and orange are known to boost energy levels, enhance focus, and elevate mood. These top notes create an immediate sense of freshness and clarity, perfect for invigorating your space in the morning or whenever you need a burst of energy.
As the initial citrus notes soften, the heart of the fragrance emerges, with mint, lavender, and rosemary adding a cool, herbal freshness that soothes the senses.
Finally, the base notes of musk, cedarwood, and sandalwood provide a warm, grounding effect, ensuring that the fragrance lingers throughout the day. These notes add depth and richness, making Lime and Matcha a satisfying scent experience.
By incorporating Lime and Matcha into our Anti-Bac Multi-Surface Cleaner and Foaming Washing-Up Spray, we’ve made it easier than ever to enjoy these benefits throughout your daily routine. Your home will not only be spotless but will also be filled with a fragrance that energises and soothes, all while reflecting your commitment to sustainability.
Ryan sums it up perfectly: "Lime and Matcha is designed to refresh, calm, and uplift, all while staying true to our values of sustainability and quality."
A Fragrance That Resonates with You and the Planet
The Lime and Matcha fragrance represents the best of Neat.—a product born from inspiration, crafted with care, and committed to sustainability. From the initial idea to the final product, every step of the process was guided by our dedication to creating something that enhances your home while protecting the environment.
Available in our refillable, plant-based Anti-Bac Multi-Surface Cleaner and Foaming Washing-Up Spray, Lime and Matcha is a way to make your space truly your own.
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